Because Sterling Wealth Management views managing risk as an integral part of sound wealth management,
we offer valuable service to our clients in this critical sphere. We inform our clients about the financial
risks to which they are exposed and provide them with options for transferring those risks.
Financial risks include and may result from premature death, long-term illness or disability, providing for
a family member with special needs and/or outliving one's income and savings. Good risk management entails a cost benefit analysis
of retaining those risks versus transferring them to an insurer.
Once we have identified those risks that should be insured, we provide our clients with alternatives for
insuring those risks. The alternatives Sterling Wealth Management LLC provides are based on an analysis of
numerous factors, including, but not limited to, the insurance premiums charged, residual cash value accumulation, the net present value calculations of the premiums, and the anticipated duration of the need for the insurance.
Sterling Wealth Management LLC assists our clients in obtaining cost effective insurance that will meet their
dynamic needs. We review their insurance coverage on a regular basis, rebalancing it as our clients' life
circumstances change, as pricing fluctuates and as insurance carriers develop new, market driven enhancements
that can provide additional benefits at no additional cost.
As an independent firm, Sterling Wealth Management LLC does not sell only the products of a single insurer.
Instead, we explore our clients' overall circumstances and suggest alternative strategies for transferring
risk based on our knowledge of all insurance products in the marketplace. In this way, we enable our clients
to make informed decisions about which risks to retain and which risks to transfer and to choose the insurance
that best meets their requirements.


